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San Francisco Fashion Week

laurel fashion week

San Francisco Fashion Week has arrived!

The City by the Bay may not be known for its style, but it’s becoming the hub for sustainable and tech fashion. I recently spoke on a panel at Shopify where we discussed the role bloggers and influencers have on consumer decision making, and what we can do to be ethical and sustainable lifestyle role models.

There are many different ways to approach sustainable fashion. You can choose to rent clothes rather than buy them, shop at vintage and secondhand retailers, make sure you’re buying clothes made from eco-friendly materials, or simply buy fewer things that are designed to last longer.

This week I’m going to be wearing some of my favorite pieces which are either locally made, sustainably made, made to last, or all three!

I love these retro-feeling pants from Scotch and Soda. They’re perfect for the transition from Summer to Fall, and the wide leg can be worn with sandals, heels, or boots. Scotch and Soda has a broad social responsibility program. They are a fur free brand, and are transitioning towards using 100% sustainable cotton by 2025. Their pieces are designed and made well, which means they’ll be staying in my closet for many years to come.

For a comfortably cozy look, I paired the pants with a wool cashmere sweater from Cuyana. Cuyana is a local San Francisco brand who’s motto is ‘Fewer, Better Things.’ They believe in conscious consumption and only produce in small batches. Cuyana’s pieces are beautifully made from materials such as recycled cashmere, tencel, and virgin wool, with no extra chemical dyes.

To accessorize the look, I wore a talisman necklace from Sequin. The Sequin jewelry brand supports numerous nonprofit organizations through their #sequincares donation program. These sunglasses are from Australian brand Pared, which I love to support because the founders are friends of mine from my time living in Melbourne! They have such unique, fun and flattering styles.

A maroon purse from Coach gave this outfit a fun pop of fall color. Although Coach has a ways to go towards meeting their sustainability goals, I feel that luxury brand accessories fit into the slow fashion ethos, (depending on how many of their pieces you buy of course.) I don’t have dozens of purses in my closet, I only have a few, and this Coach bag will last my entire lifetime if I take good care of it. Coach banned fur from their manufacturing this year, and they have started integrating more sustainable materials and practices.

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