In the past few years, more and more focus has been put on the waste created by the fashion industry and apparel consumption. Fast fashion in particular promotes the habit of buying and discarding clothing every season. This leads to a significant amount of waste that ends up in landfills, the ocean, and other natural environments.
The good news is that you can start to be part of the solution in more ways than just buying less clothing. Better yet, taking action can also put more money into your pocket. This is thanks to Boomerang’s mission of creating a circular economy for fashion.
What is a Circular Economy?
A circular economy is a practice of continuously reselling and reusing items, so they remain in the cycle, rather than becoming waste. Think of it this way: a typical garment is produced and sold to one person. Then that person tosses it into a landfill.
With a circular economy, when the person is done with the item, they resell it to someone else, who resells it to someone else, and so on. If ten people own one garment before trashing it, you’ve essentially reduced the environmental impact by 90% because one item did the job of ten items.
Why is a Circular Economy Important?
This practice is critical in our battle against environmental damage. In the fashion industry, producing items and throwing away items are damaging the planet. A circular economy allows us to reduce both.
Garment production is destructive because of the plastics, dyes, and chemicals manufacturers use while creating many items. While clothing with natural materials may be better, it still has its issues. For example, did you know cotton farming is responsible for 24% of the pesticides in the world, or that it takes 2.5 years’ worth of drinking water to produce one cotton t-shirt?
When clothing ends up in a landfill, it causes additional problems because many of the materials don’t break down for decades. With circular economy practices, we can take a dramatic cut out of the environmental damage at both ends of a garment’s life cycle.
How Boomerang Promotes a Circular Economy
The idea of a circular economy sounds great, but how do you start putting it into action? That’s where Boomerang comes in, handling the whole process from start to finish.
Boomerang creates and manages a secondary website for brands that serves as a marketplace. If you’re a brand partner, your customers can resell their gently used items from your brand. Within the same marketplace, you can sell discounted items that either aren’t selling well at full price or can’t be sold at full price due to irregularities.
Boomerang creates this site and manages the process from start to finish. They collect the customers’ used items, inspect them, prepare them to sell, take photographs, and list them. Throughout that process, they’re bringing others into the world of a circular economy in several ways.
Allowing for Reselling Used Items
The new site will serve as a place customers can resell a brand’s items when they’re done with them. They get rid of clothing that takes up space in their closets, and they earn back some of the money they spent on the items.
At the same time, brands are getting a cut of the resale price. They’re also giving deal-hungry customers a new way to shop with their store, which in turn boosts brand loyalty. It’s a win for everyone, especially our ecosystem.
Creating a Place for Items You Can’t Traditionally Sell
What do companies do when they receive irregular, misprinted, or otherwise low-quality items? There are a few options. One is to discard them and take the full financial loss. Or, they can sell them to a discount shop, which creates a lower financial loss but also helps the discount store (who is considered a competitor as a fashion retailer).
With Boomerang, there’s a third option. Companies can sell the items for a lower price on their own secondary site. This allows them to keep more of the cash from reselling the items. It also helps build loyalty with customers who love the products but may not be able to pay full price.
Giving Unsold Items a Second Chance
The “unsold” pile is another type of clothing product that tends to end up in the landfill or in competitors’ hands. Whether the items are out of season or they merely aren’t getting the traction you thought they would, these unsold items also have a place on a Boomerang site.
Clothing companies have a new opportunity to sell those items to bargain shoppers. By moving the “clearance” section to a separate site, they also protect the integrity and the luxury feel of the brand.
Financial Advantages of Boomerang
Boomerang protects the planet by promoting a circular economy. But it does just as many favors for consumers’ wallet as it does for the environment.
By giving shoppers a new way to sell irregular or low-selling items, fashion retailers don’t need to make deals with competitors operating discount stores to buy your unsold products.
Boomerang also allows retailers to capture a new group of shoppers: the bargain-hunters. These customers may love a brand, but they only want to buy when they feel like they’re getting a great deal. Those customers can head right to a brand’s Boomerang site instead of flipping through the racks in discount stores.
Most importantly, though, all these advantages are inherent to Boomerang without having to lift a finger. Boomerang manages each website from top to bottom, so retailers can sit back and reap the financial and environmental rewards. Brands like époque évolution, Nataya, Ocean SF, and Arielle are already on board, and you can be too.
Enjoying the Benefits of a Circular Economy with Boomerang
A circular economy benefits everyone involved: the brand, the customer, and the environment as a whole. Making your shopping habits greener doesn’t have to be an added expense. Boomerang turns it into a financial opportunity instead.